PROTECTION CONNECTION

Creative concepting, pitching, and delivering a full campaign and rebrand, from start to finish, for local UO client, Protection Connection.

MISSION : Protection Connection is a UO Health Center initiative that provides students with safe sex supplies and testing.

ASK : Make safer sex socially acceptable and relevant in today’s society. Take away social and physical barriers that block students from accessing safe sex supplies. 

AUDIENCE : 18-22 year-olds, UO college students. We know the audience because we are the audience.

CHALLENGE : Current social and physical barriers block students from accessing, or choosing to access, safe sex supplies and testing opportunities.

OPPORTUNITY : Establish a convenient experience for acquiring safe sex supplies on and off campus. 

BIG IDEA : Protection Connection allows for a seamless sexual health experience.