WOMEN IN MEDIA
Looking at the United Nations Sustainable Development Goals for 2018, we honed in our focus on Gender Equality. We crafted a deck that offers historical background and context as well as a fresh perspective on gender equality as it exists in the 21st century. Honing in further, we chose to focus on the depiction of women in media and pop culture and the way in which this depiction reflects and establishes a false identity for the average woman, like you or me.
We built a mock campaign and partnership with Tazo Tea Company in attempt to shed light on women in media and pop culture and the way in which their portrayal in the limelight affects women in the shadows. Our goal was the push for authentic and real change when it comes to gender equality through the utilization and establishment of a relationship with a brand. Not just any brand, but a brand and concept that reflects the very story we desire to make louder.
We asked the average person how they feel women are portrayed in media. Here were their answers:
We asked the same individuals how they feel women should be portrayed in media. Here were their answers:
THEN: July 13, 1848. It began with a conversation over tea. Elizabeth Stanton and four of her friends initiated a conversation about women's rights over a cup of tea. This conversation sparked a revolution.
NOW: Today. It's our turn to start the conversation, a conversation that remains unfinished.
HOW: Partner with Tazo Tea Company. Hand crafted tea bags with your answers to how women in media should be portrayed. A flavor and brand that reflects real women with real conversations. Take this tea and have a conversation.
CHEERS.