Eat Ugly

Imperfect Produce Print Design

AUDIENCE - Moms on a budget, looking for nutritious, fresh produce that tastes as good as it should

CHALLENGE - Due to strict grocery store cosmetic standards, many believe that “blemished” produce is equivalent to “poor” produce. When it comes to taste and nourishment, “Imperfect” Produce becomes synonymous with “inferior” produce

OPPORTUNITY - Bring to light both mom’s desires as well her family’s needs by establishing Imperfect Produce a service that holds freshness, taste, and nourishment to the same standard as grocery store produce.

BIG IDEA - Blemished produce nourishes no differently