Team USA - 7 Wonders of the Worlds

Brief

CLIENT - Based in Portland, OR, Mixed Zone Media amplifies sports stories of all sorts

ASK - With the World Athletics Championships approaching in Eugene, OR at Hayward Field in Summer 2021 (moved to Summer 2022 due to COVID), Mixed Zone Media came to the University of Oregon’s advertising students in Fall 2019. The ask was a 360 marketing campaign creating buzz around the competing Team USA athletes in the lead up to their unique opportunity to dominate international competitors on home ground.

GOAL - Reaching target audience of 12-25 year olds: a generation of fans still in the process of forming their personal identity and searching for accessible sources of inspiration.

DELIVERY - Highlighting seven athletes’ personal stories by crafting them into the heroes they are. Through the power of relatability.