Marin Motylewski
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Kizuna - Brand Identity

 

Kizuna Brand Identity & Launch

Brief

WHO - Kizuna is a care collective and new model for senior home-care, built around independent caregivers, not agencies. It’s a white-glove service experience personalized to YOUR needs, not the other way around.

ASK - Develop a cohesive brand identity and style guide that encapsulates the modern approach to home-care. Launch the brand on social media and effectively translate all aspects of brand identity.

PRIMARY AUDIENCE - Adult child of an aging parent. Our audience persona “Melissa” is a 55 year old mother, wife and daughter located in an upscale Seattle, WA suburb. With a demanding career, Melissa is seeking premium, personalized in-home care for her 82 year old elderly mother. She is buying the peace of mind that comes with high-quality care.

 

Style Guide

LOGO, COLOR PALETTE & TYPOGRAPHY

Many of our competitors’ branding felt dated and inconsistent. Our goal was to take a streamlined, yet elevated approach reflective of the forward-thinking brands our audience already loves and resonates with. Think Google, Oura Ring, etc.

Sans-serif typefaces reflect Kizuna’s tech-forward approach, while a bold color palette with muted tones feels inviting and reliable.

 

Social Media

INSTAGRAM, FACEBOOK & LINKEDIN

Social strategy, asset creation, social media development and management.

 
 
 
 
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Website

DESIGN & DEVELOPMENT

Working with a web designer and developer, we incorporated the style guide into the creation of the website.