Brief

ASK - Direct Mail & Email. Each campaign should focus on customer-centric language that leans towards bold and mirrors Service By Lexus brand site tone. The creative should be about the guest, what resonates with them and elevates the guest experience.

CHALLENGE - Communicate to the guest the need for service while still addressing seasonality, parts and service and holiday themes.

AUDIENCE - Lexus owners with an emphasis on the millennial (25-40) market.

Valentine’s Day ‘24

DIRECT MAIL - Front & Back

EMAIL - Mobile & Desktop

Summer Seasonal ‘23

DIRECT MAIL - Front & Back

Fall Seasonal ‘23

DIRECT MAIL - Front & Back

EMAIL - Mobile & Desktop

Winter Holiday ‘22

DIRECT MAIL BI-FOLD - Front, Middle Left, Middle Right, Back

EMAIL - Mobile & Desktop

EMAIL - Mobile & Desktop

Snow ‘22

DIRECT MAIL - Front & Back

Thanksgiving ‘22

DIRECT MAIL - Front & Back

EMAIL - Mobile & Desktop

EMAIL - Mobile & Desktop

Memorial Day ‘22

DIRECT MAIL - Front & Back

EMAIL - Mobile & Desktop