Toyota Trucks Partnerships

Brief

BACKGROUND - Toyota continues their outdoors partnership with Bass Pro Shops & Cabela’s and fishing partnership with B.A.S.S. & MLF.

OBJECTIVES - Drive awareness and interest in Toyota’s truck and SUV lineup. Encourage audiences to explore the model landing pages on toyota.com to learn more.

DELIVERABLES - Email

May Trucks Partnership

BASS PRO SHOPS & CABELA’S

Coming Soon

May Trucks Partnership

MLF & B.A.S.S

Coming Soon

March Trucks Partnership

BASS PRO SHOPS & CABELA’S

Highlighting the off-roading capabilities of the truck lineup through strategic design elements reflective of the rugged outdoors. Textural image treatments juxtaposed with the sleek nature of the vehicles bring to life the multifaceted potential of Toyota trucks.

October Trucks Partnership

BASS PRO SHOPS & CABELA’S

A subtle map motif and earthy color palette woven throughout the communication highlights the idea that, in your Toyota truck, you can explore nature’s terrain both paved or unpaved, mapped or unmapped without a second thought.

October Trucks Partnership

MLF & B.A.S.S

Bringing to life a misty morning on the river through soft image framing, cool-toned color palette and elements indicative of uncharted waters only a Toyota truck can take you through. Reminding you that the Toyota lineup is the perfect pairing for your next fishing adventure.

August Trucks Partnership

BASS PRO SHOPS & CABELA’S

Dynamic, angled framing and headline treatment calls attention to the unique powertrains and capabilities of the Toyota truck lineup. Moody, motion-blurred supporting imagery reflects the outdoor adventures to be had when you speed away in a Toyota truck.