Lexus Summer Service Event
Brief
OBJECTIVE - Reach Lexus customers identified as in-market for various service needs, service center visits and ancillary parts sales.
APPROACH - Leveraging the Lexus brand ethos of "Experience Amazing," we created a Lexus Signature Summer Event that unified these objectives and encompassed all aspects of vehicle ownership and care.
STRATEGIC GOALS -
Implementing updated Lexus brand guidelines.
Creating a distinctive visual identity for Summer Service Event that conveys seasonality and focuses on service.
Key Art
THE CREATIVE GUIDE - Chosen key art guided the remaining Summer Service Event deliverables.
Video
Social
TIKTOK
SNAPCHAT
LAUNCH
DIRECT MAIL
Banners
LEXUS.COM STATIC
Lexus Summer Service Event - Notable Campaign Results
TBD
Art Director: Marin Motylewski
Designers: Marin Motylewski, Marziyeh Esfandiari, overseas creative
Copywriter: Matt Shevin & Jed Donohoe
Strategist: Andrew Pearcy
Account Manager: Morgan Murphy
Project Manager: Lucia Schulte
Creative Oversight: Martin Rudolf & Jed Donohoe
Lexus Service Events
ROLE - Other Lexus Service Events that I did not art direct, but contributed to creative deliverables as a designer
