Toyota Corolla Family Series

Corolla FX Start of Sale & Promotion

Brief

BACKGROUND - Corolla FX will have the sportiest styling of the Corolla sedans.

THE ASK - Develop a full email campaign (Reveal, Start of Sale, Promotion, Thank You) letting those interested know that the vehicle is now available for purchase.

CORE IDEA - Look forward to your ride with the Corolla FX.

EXTRAS - To celebrate this style-forward design, Toyota did a skateboard-themed, custom-art promotion.

Emails Deliverables

REVEAL

START OF SALE

PROMOTION

THANK YOU

Corolla Cross & Hatchback FX Reveal

Brief

BACKGROUND - For 2026, Corolla Cross got some nice upgrades to exterior and tech and Corolla Hatchback got a cool FX special edition.

THE ASK - Develop a full email campaign (Reveal, Start of Sale, Thank You) supporting these two updated Corollas.

CORE IDEA - With new style and technology, the up-for-anything vehicles are even more fit for how you roll.

Emails Deliverables

REVEAL

START OF SALE - COROLLA CROSS

START OF SALE - COROLLA HATCHBACK FX

THANK YOU - COROLLA CROSS

THANK YOU - COROLLA HATCHBACK FX

Corolla Family Launch

Brief

BACKGROUND - The Corolla Family has a variety of vehicles (Sedan, Hatchback, Cross), with something for everyone.

THE ASK - Refresh the existing Corolla Family campaign to support the five members, encouraging consumers to explore the one that best fits their needs, style, and intended use.

THE APPROACH - Initial send: encourage audience to explore the Corolla Family and choose the vehicle right for them. Follow-up send: provide a deeper dive into the key features of the Corolla they’re most interested in.